Wordle is doing two things very correctly. It is simple to play and exceptionally easy to promote on Twitter dot com. This promotion manages to ride the exceptionally thin line between efficacy and constant irritation, which it manages to do through its daily puzzle release cadence. By offering a single puzzle a day, Wordle prevents dedicated players from totally plastering your feed with Wordle results. It also prevents player burnout, keeping them from bingeing too many puzzles in a day.