Friday February 4, 2022; 5:56 PM EST
- I agree with Dave on Wordle and Twitter. Those Wordle grids are perfect for short tweets. Now I wonder why one has black squares but the other has grey squares. Is it the platform, Android vs Windows? Is it the browser theme, dark vs light?#
- Renata wrote about those square grids in Twitter.#
Wordle is doing two things very correctly. It is simple to play and exceptionally easy to promote on Twitter dot com. This promotion manages to ride the exceptionally thin line between efficacy and constant irritation, which it manages to do through its daily puzzle release cadence. By offering a single puzzle a day, Wordle prevents dedicated players from totally plastering your feed with Wordle results. It also prevents player burnout, keeping them from bingeing too many puzzles in a day.
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- Mark & Daniel say these details explain Wordle popularity (and also explained what you need to know about Wordle).#
- There's only one puzzle per day ...#
- Everyone is playing the exact same puzzle ...#
- It's easy to share your results ...#
-Games-
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