of Frank McPherson
On the famous Apple "1984" ad, which most people saw during the Super Bowl in 1984#
The script was written by Steve Hayden, who died in August 2025. Shortly before his death, he had reflected on how the "1984" message of technology setting us free has not come true. "Yet the exact opposite happened," he said. "I don't think we've had weirder beliefs since the Salem witch trials or the Middle Ages."
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Last update: Wednesday December 31, 2025; 11:56 AM EST.