Saturday November 13, 2021; 2:37 PM EST
- At the beginning of any venture there are always questions, but this possible new-paper thing for #Marysville is the type that has a veritable cornucopia of Qs. The kind of columns is key for content, but how about the tools and strategies, such as:#
- Publishing schedule?#
- - Weekly#
- - Daily, or at least something each day, rotating? #
- How to distribute?#
- - website (I mean, why not start here at least)#
- - native mobile apps#
- - audio reading of (some) articles, so a news(pod)cast #
- - video reports/editorials#
- - email newsletter #
- - actual newsPAPER periodical-product down the road#
- Tools?#
- - WordPress, or other similar online publishing app#
- - newsletter service such as Substack/Revue#
- - video/audio content through YouTube, or (gasp?!) Tik-Tok? #
- How to make a profit (to sustain its own costs and maybe even make some jobs)?#
- - advertising (need for policy--especially to avoid all the click-bait crap-tactics as found in Trust Me, I'm Lying; need to make contracts)#
- - monthly/yearly subscription#
- - other (ha!)#
- Which roles are necessary?#
- - editor(s)#
- - content director/scheduler#
- - columnists#
- - reporters#
- - photographers#
- - ads director/contract maker#
- - social media #