“March 2020 is about the biggest shift imaginable,” [Steven Schragis] recalls. “Here we are in 61 cities across the country—live events, groups of professors, always exclusively having a newspaper in that city as our partner, in any given week five or six or seven events, moving around the country and betting on touring events and coordinating travel—and suddenly, March 2020, everything stops.”
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“There was about a six-week period where we figured out this concept,” he explains, noting that there was a learning-on-the-fly period where the company learned that the multi-professor approach it used during live events made less sense than having learners engage with a single professor. “We launched in April, but we really didn’t have our act together until May.”