Going to the protest of the day, performing acts of slacktivism, hopping from urgency to emergency–this is how people who day trade in our culture are whipsawed. But the people who are consistently and actively changing the culture are not easily distracted. One more small action, one more conversation, one more standard established.

The internet would like us to focus on what happened five minutes ago. The culture understands that what happens in five years is what matters.

Focused, persistent community action is how systems change. And systems concretize and enforce cultural norms.

If you care, keep talking. Keep acting. Stay focused. And don’t get bored.