Sunday January 8, 2023; 8:34 PM EST
- The NY Times article this weekend by Jordon Teicher about engineering firms asking tech people to write blog posts for the company's blog confirms what bloggers probably know. If a post sounds like it was written by the PR office or sales staff, nobody will want to read it. If a post talks about the work the tech team actually does, what's interesting about it, how problems get solved, what the workplace is like on a day to day basis, and especially if people share what they've learned doing the work, then a reader is being given something real and valuable. The articles suggests that people look at posts like these to help decide whether they'd like to work at the firm or not. For example, do the posts show that team members have first-rate, up-to-date gear to work with, or not? Honesty and empathy were mentioned, and that makes sense too. There's already enough writing in the world that keeps our shared humanity at arm's length. Who wants to live like that forty or fifty hours a week?#